The Real BR Library

The full archive. Grounded perspectives on leadership, partner dynamics, and the realities of the channel.

Latest Posts

The channel is one of the best opportunities in business. We’ve established that. It’s created careers, wealth,

AI is moving fast. Agents are reshaping pipelines, surfacing insights, automating routine tasks, and accelerating decision cycles.

The channel loves to celebrate the loud skills; the big wins, the big logos, the big quarters.

There are a lot of great places to build a career in business, but the channel is

Every industry has myths. Stories that get repeated so often they start to sound like truth. The

If there’s one topic in the channel that gets talked about constantly, and understood rarely; it’s the