The Real BR Library

The full archive. Grounded perspectives on leadership, partner dynamics, and the realities of the channel.

Latest Posts

One of the most consistent sources of friction in the channel isn’t intent. It’s expectation. On the

From the outside, the role looks straightforward. You work with partners.You represent your company.You help drive growth.

There’s a lot in the channel that gets measured. Revenue.Margin.Pipeline.Close rates. Those things matter. They always have.

The channel is one of the greatest opportunities in business. But it’s also one of the most

For years, TSDs built their businesses on courtship. They worked hard to win over subagents and technology

People talk a lot about what it takes to be a great supplier side channel manager; responsiveness,